Harnessing the Power of GenAI and Martech for Customer Trust and Innovation
Join industry leaders from SAS and The Futurum Group, as they discuss current research findings around the challenges and opportunities of GenAI in marketing to increase productivity, improve customer experience and drive business growth.
Moderated by Lisa Martin, this webinar features Jonathan Moran, SAS’ Head of MarTech Solutions Marketing and Daniel Newman, CEO of The Futurum Group who will share practical advice for modern marketing teams who want to employ emerging tech like GenAI to help create personalized customer experiences whilst improving operational efficiencies and fostering lasting trust with their audiences.
Daniel and Jon will discuss the strategic role of GenAI to help scale customer engagement efforts, while avoiding such pitfalls as reputational damage, operational mistakes, and lapses in customer data protection.
Key Takeaways:
- Strategies and use cases for integrating GenAI into your MarTech stack.
- Best practices for using both “traditional” AI and GenAI to help foster customer trust and deliver personalized experiences.
- Practical ways to navigate challenges such as data governance and security.
This is a must-attend event for marketing and technology leaders looking to stay on the cutting edge of MarTech and GenAI. Register now to reserve your spot!
